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Culture Hacking: How to Become (Inter)Nationally Famous the Easy Way

On one hand, today’s media environment is cluttered. On the other hand, it’s easier than ever to break through using the right combination of creativity and earned media. The trick is to do so in a strategic way that builds brand value.

Brand Strategy as Cultural Strategy


We approach brand strategy with a unique process that combines rigorous cultural and consumer research to reveal the ideologies and subcultures most relevant to a brand—a method rooted in decades of industry experience.


Our team boasts a range of experience on projects ranging from social media to outdoor to national television. Unlike the typical advertising agency, DCX utilizes cultural strategy to gain distinctive insights that result in disruptive, resonant campaigns.

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Celebrating entrepreneurs and all that they do.

As global agency of record for Fiverr, DCX developed the service’s first-ever brand advertising campaign entitled: “In Doers We Trust.”

See the full case study here.

Bringing an iconic brand back to the family.

Years of cultural transformation had left Minute Maid struggling to find its stable footing in the 21st century market. As millennials started to build families of their own, however, an opportunity emerged for the brand to update its “everyday family” image.

See the full case study here.

From waste product to social impact solution.

Helping an ingredient brand become an icon of social, environmental and economic innovation by offering brand consulting, advertising and PR services.

See the full case study here.

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“Winner Silver Small Agency of the Year (Northeast) and Silver Pro Bono Campaign of the Year at 2017 AdAge Small Agency Awards”

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“An Agency 3.0 that has masterfully adapted to an increasingly digital marketplace.”

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“An ad that should inspire entrepreneurs everywhere to get their act together.”

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“#jessespricedout Pro Bono Campaign of the Year (Gold) at the AdAge Small Agency Awards 2016.”

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If this sounds like
something interesting,
contact us.

Cultural Strategy

To learn more about our process, you can check Doug’s book—co-authored with Harvard Business School professor Doug Holt—aptly titled Cultural Strategy.

We have worked with many of the world’s leading brands and non-profits to put this process to use and achieve rapid success.


Our recent work has been featured by NPR, The Guardian, The New York Times and many other fine publications.

To get in touch with press inquiries, please contact us at: press@dcx.nyc

Contact Us

DCX is located in New York City.

Our Address is:
361 Stagg St. #310
Brooklyn, NY 11206

Feel free to contact us at new@dcx.nyc